WWF BRAZIL (South America)

Amazonian forest, the green lung of the planet, is home to unique biodiversity. To protect it against degradations that threaten it, WWF Brazil, supported by the Michelin Corporate Foundation since 2019, is changing the situation in the state of Amazonas in Brazil by revitalizing the natural rubber production. This initiative allows local populations to generate income which avoid illegal and destructive activities in this territory, while protecting the forest.