Road safety education has always been a priority for the Michelin Group. Its corporate foundation is strongly engaged in the cause, which is why it chose to support the Association Prévention Routière. This private association is among the most active in France in terms of road safety sensibilisation and education. Known for its prevention campaigns on a national scale, it also drives targeted actions, especially towards youth.
To this end, the association has at its disposal 1,500 volunteers and trains speakers in road safety (law enforcement officers, police officers, municipal employees…). Thus, in 2014, the association sensibilised 1.2 million children and youth.
Learn more about the Association Prévention Routière