The 12th edition of the Michelin Challenge Bibendum which was held in Chengdu, China in November 2014, was dedicated to mobility in the city of the future. To introduce the subject in a dynamic way, the Michelin Corporate Foundation established a partnership with TED, committed and recognised for the quality of its international conferences.
On the day of inauguration of the Michelin Challenge Bibendum, five personalities, with very diverse backgrounds, were invited to share their views on sustainable mobility and the related challenges:
These mini-conferences or “talks” were filmed and are available on the sites of TED City 2.0 and of the Michelin Challenge Bibendum.
Learn more about TED City 2.0