Towards a multi-service mobility platform

While access to mobility is recognized as a key factor in social and professional integration, some areas struggle to provide their entire population with transportation solutions that meet their needs. The ability to move around, whether for accessing employment or organizing daily life, is not the same for all citizens. In France, one in three people experiences mobility difficulties and is thus at risk of exclusion. 

In 2024, according to the daily mobility barometer, 15 million French people were experiencing mobility insecurity (students, job seekers, the elderly, people with reduced mobility, etc.). 
 
The program developed by the Red Cross offers solidarity-based mobility solutions at the local level (groups of municipalities). These are essential solidarity solutions, but they do not cover all areas. Today, 4,000 municipalities are located in “solidarity deserts.” Two million French people live in these municipalities. 
 
Because it refuses to let vulnerable people be left behind, the French Red Cross is launching a large-scale plan to help them. Mobility platforms are at the heart of this strategic shift. 

In 2025, the Michelin Corporate Foundation joined forces with Croix-Rouge Mobilités to help communities of municipalities implement several models of participation in solidarity mobility platforms to inform the definition of a national positioning strategy. 

To achieve this, the project will rely on several observation and experimentation areas, including the Tarn region. The list of other areas will be defined in conjunction with the regions where Michelin has a presence. The project aims to benefit 1,000 people. 

Tests, conducted in partnership with the Mob’IN France network, which brings together mobility professionals, including the Mobility 63 Platform, will determine whether the solidarity mobility platform is a suitable model for successful scaling and for developing new models. The goal is to move towards mobility platforms that integrate the expertise of social professionals with the experience of solidarity volunteers. 

Horizon 2027 –> to increase from 26,000 people supported to 72,000 thanks to the creation of 400 new solidarity mobility solutions.