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The federal government, recognizing the urgency for conservation action, has committed to protect 30% of Canada’s land for nature by 2030.
Operating worldwide, the Michelin Corporate Foundation has chosen to support an environmental project in Nova Scotia, called “Twice the Wild”, a region where the Michelin group has been present for 50 years.
Through “Twice the Wild”, Nova Scotia Nature Trust has already protected well-loved areas like the Blue Mountain Wilderness Connector and natural treasures like the critical bird habitat found in the Tusket Islands. Many current projects aim to rehabilitate, protect, and extend natural areas where biodiversity can expand.
The targeted lands are not only ecologically important, they also provide space for people to explore and enjoy the outdoors.
It is in this spirit of valuing natural spaces that the Michelin Corporate Foundation wished to support the Nova Scotia Nature Trust.